In a significant career pivot, former Liverpool manager Jurgen Klopp has embraced a new challenge as Red Bull's Head of Global Soccer, while leaving the door open for a potential return to management - though not with any Red Bull-affiliated clubs.
Klopp, who joined the Red Bull organization in October after his illustrious tenure at Liverpool, now oversees soccer operations across multiple clubs including RB Leipzig, Red Bull Salzburg, New York Red Bulls, RB Bragantino, Leeds United, and Paris FC (pending completion). His comprehensive role encompasses global scouting advisory, coach development, and strategic oversight of Red Bull's expanding soccer portfolio.
During a recent media briefing, Klopp made his position clear regarding future coaching prospects within the Red Bull network. "I will not be the coach of a Red Bull team," he stated definitively. However, he maintained a measured perspective about his long-term future in management, acknowledging the uncertainty that lies ahead. "I can't say I will never be a coach again in my life... I don't have a clue [where I'll be in five years]," he remarked, while emphasizing his commitment to establishing robust structures within the Red Bull system.
The German tactician's current position allows him to focus on broader strategic initiatives rather than the day-to-day pressures of club management. "It's pretty much what I wanted to do," Klopp explained, reflecting on his transition. "I don't want to be a passenger or a prominent person in the room. I really want to put some value on it." His vision extends beyond immediate results, focusing on creating sustainable value across all departments and clubs within the Red Bull network.
Klopp's move to a strategic role follows an extraordinary nine-year spell at Liverpool, where he led the club to numerous major honors including the Premier League title in 2020 and the Champions League in 2019. His trophy cabinet also includes the FA Cup, League Cup, Club World Cup, Super Cup, and Community Shield. This new chapter represents a shift from hands-on management to shaping the future of football through strategic oversight and development - a transition that could set new precedents for how experienced managers contribute to the sport beyond the touchline.
Through this role, Klopp aims to implement customized development strategies for each club while maintaining the overarching vision of Red Bull's soccer ventures. His approach suggests a evolution in football leadership, where successful managers can transition into roles that influence the sport on a global scale, potentially creating new pathways for future generations of football professionals.
