Real Madrid's rising star Jude Bellingham is making strategic business moves off the pitch, filing to trademark a distinctive 'JB' logo through his family-operated company Bello&Bello Ltd. The ambitious trademark application seeks to extend the branding to a diverse product line, including everyday items like stationery, toothbrushes, pillowcases, and even pet apparel.
The business venture remains a close family operation, with his father Mark acting as director and mother Denise serving as company secretary of Bello&Bello Ltd. The company, which oversees media representation services and manages Bellingham's image rights, has already amassed substantial net assets of £2.6 million ($3.3 million).
Building a Global Brand
The 20-year-old midfielder's commercial appeal has surged recently, marked by his high-profile partnership with Kim Kardashian's fashion brand Skims. In a parallel move, his company has also filed to trademark "JB5," capitalizing on his iconic Real Madrid jersey number.
Excelling in Both Business and Sport
Bellingham's business acumen hasn't affected his on-field performance. The English international continues to dominate in La Liga, scoring nine goals in his previous twelve appearances. His latest achievement includes netting the opener in Real Madrid's Spanish Super Cup semi-final victory against Mallorca. As Los Blancos prepare for their Super Cup final clash with Barcelona, another trophy would further boost Bellingham's growing commercial value.
The young star's simultaneous success in business and soccer showcases a sophisticated approach to career management rarely seen in players his age, indicating that Bellingham is strategically building a brand that will endure beyond his playing career.
